Persuasion, social influence, and compliance gaining / Robert H. Gass, John S. Seiter.

By:

Gass, Robert H

Contributor(s):

Seiter, John S

Material type: Text

TextPublication details: Boston : Allyn & Bacon, c2011.Edition: 4th edDescription: xiv, 370 p. : ill. ; 23 cmISBN:

9780205698189
0205698182

Subject(s):

LOC classification:

BF637.P4 G34 2011

Contents:

Why study persuasion? -- What constitutes persuasion? -- Attitudes and consistency -- Credibility -- Communicator characteristics and persuadability -- Conformity and influence in groups -- Language and persuasion -- Nonverbal influence -- Structuring and ordering persuasive messages -- Sequential persuasion -- Compliance gaining -- Deception -- Motivational appeals -- Visual persuasion -- Esoteric forms of persuasion -- The ethics of persuasion.

Item type:

Book

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Holdings
Current library	Collection	Call number	Copy number	Status	Barcode
Nairobi Campus General Circulation	Non-fiction	BF637.P4 G34 2011 (Browse shelf(Opens below))	1	Available	049918

Total holds: 0

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Includes bibliographical references and indexes.

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