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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

By: Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw-Hill Education, 2015.Edition: Global editionDescription: xxxiv, 842. : color illustrations ; 29 cmISBN:
  • 9789814575119
  • 9814575119
Subject(s): LOC classification:
  • HF5823 .B38 2015
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Date due Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5823 .B38 2015 (Browse shelf(Opens below)) 1 Checked out 07/10/2025 047715
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5823 .B38 2015 (Browse shelf(Opens below)) 2 Available 047716
Nairobi Campus General Circulation Non-fiction HF5823 .B38 2015 (Browse shelf(Opens below)) 3 Available 047717
Nakuru Campus General Circulation Non-fiction HF5823 .B38 2015 (Browse shelf(Opens below)) 4 Available 047718
Total holds: 0
Browsing Nakuru Campus shelves, Shelving location: General Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5719 .F67 2006 How to write reports & proposals / HF5721.L37 2014 Lesikar's business communication : HF5721 .L37 2014 Lesikar's business communication : HF5823 .B38 2015 Advertising and promotion : HF5825 .M38 2009 Copywriting for the electronic media : HF5825 .M38 2009 Copywriting for the electronic media : HG173.C67 2012 Finance :

Includes bibliographical references and indexes

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