Advertising and promotion :

Belch, George E. (George Edward),1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch - Global edition - New York, NY : McGraw-Hill Education, 2015. - xxxiv, 842. : color illustrations ; 29 cm

Includes bibliographical references and indexes

9789814575119 9814575119


Advertising
Sales promotion
Communication in marketing

HF5823 / .B38 2015