The media of mass communication / John Vivian.
Material type:
TextPublication details: Boston : Allyn & Bacon, c2011.Edition: 10th ed., Á la carte edDescription: xxiv, 480 p. : ill. (chiefly col.), col. map ; 28 cmISBN: - 9780205798704 (looseleaf)
- 0205798705 (looseleaf)
- 302.23 22
- P90 .V53 2011
Book
| Current library | Collection | Call number | URL | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Bishop Okullu Memorial Library (Limuru Campus) General Circulation | Non-fiction | P90 .V53 2011 (Browse shelf(Opens below)) | Link to resource | Available | 031211 | |||
| Bishop Okullu Memorial Library (Limuru Campus) General Circulation | Non-fiction | P90 .V53 2011 (Browse shelf(Opens below)) | 2 | Available | 031212 | |||
| Bishop Okullu Memorial Library (Limuru Campus) General Circulation | Non-fiction | P90 .V53 2011 (Browse shelf(Opens below)) | 3 | Checked out | 11/02/2013 | 031213 | ||
| Nakuru Campus General Circulation | Non-fiction | P90 .V53 2011 (Browse shelf(Opens below)) | 4 | Available | 031214 |
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| P90 .L65 2009 Media studies : | P90 .M37 2010 Mcquail's mass communication theory / | P90 .V43 2010 Communicate! | P90 .V53 2011 The media of mass communication / | P91. .I58 2000 Investigating communication : | P91.3 .D57 2010 Distinctive qualities in communication research / | P91.3 .D57 2010 Distinctive qualities in communication research / |
Includes bibliographical references and index.
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
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