The media of mass communication / (Record no. 40621)

MARC details
000 -LEADER
fixed length control field 01900cam a2200361 a 4500
001 - CONTROL NUMBER
control field 16429000
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20100823113454.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100823s2011 mauab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010502286
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB059585
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015549458
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780205798704 (looseleaf)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0205798705 (looseleaf)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn501404165
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- UKM
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90
Item number .V53 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Vivian, John.
245 14 - TITLE STATEMENT
Title The media of mass communication /
Statement of responsibility, etc John Vivian.
250 ## - EDITION STATEMENT
Edition statement 10th ed., Á la carte ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Allyn & Bacon,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 480 p. :
Other physical details ill. (chiefly col.), col. map ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last borrowed Uniform Resource Identifier Price effective from Koha item type Total Renewals Date last seen Copy number Checked out
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 02/04/2012 purchase 28 P90 .V53 2011 031211 10/03/2020 1 02/04/2012 Book        
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 02/04/2012 purchase 34 P90 .V53 2011 031212 21/03/2024   02/04/2012 Book 3 22/03/2024 2  
    Library of Congress Classification     Non-fiction Nairobi Campus Bishop Okullu Memorial Library (Limuru Campus) General Circulation 02/04/2012 purchase 9 P90 .V53 2011 031213 28/01/2013   02/04/2012 Book   28/01/2013 3 11/02/2013
    Library of Congress Classification     Non-fiction Nakuru Campus Nakuru Campus General Circulation 02/04/2012 purchase 5 P90 .V53 2011 031214 21/06/2018   02/04/2012 Book 1   4