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The media of mass communication / John Vivian.

By: Material type: TextTextPublication details: Boston : Allyn & Bacon, c2011.Edition: 10th ed., Á la carte edDescription: xxiv, 480 p. : ill. (chiefly col.), col. map ; 28 cmISBN:
  • 9780205798704 (looseleaf)
  • 0205798705 (looseleaf)
Subject(s): DDC classification:
  • 302.23 22
LOC classification:
  • P90 .V53 2011
Contents:
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
Item type: Book
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Holdings
Current library Collection Call number URL Copy number Status Date due Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction P90 .V53 2011 (Browse shelf(Opens below)) Link to resource Available 031211
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction P90 .V53 2011 (Browse shelf(Opens below)) 2 Available 031212
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction P90 .V53 2011 (Browse shelf(Opens below)) 3 Checked out 11/02/2013 031213
Nakuru Campus General Circulation Non-fiction P90 .V53 2011 (Browse shelf(Opens below)) 4 Available 031214
Total holds: 0
Browsing Bishop Okullu Memorial Library (Limuru Campus) shelves, Shelving location: General Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)
P90 .V43 2005 Communicate! / P90 .V43 2010 Communicate! P90 .V47 2008 Communicate! / P90 .V53 2011 The media of mass communication / P90 .W29 2003 Media communication : P90.W35 1992 Perspectives on human communication P90 .W61 2006 Communication in our lives /

Includes bibliographical references and index.

Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.

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