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Persuasion in society / Herbert W. Simons, Jean G. Jones.

By: Contributor(s): Material type: TextTextPublication details: New York : Routledge, 2011.Edition: 2nd edDescription: xxx, 554 p. : ill. ; 25 cmISBN:
  • 9780415965132 (hardback)
  • 0415965136 (hardback)
  • 9780415965149 (pbk.)
  • 0415965144 (pbk.)
  • 9780203933039 (ebook)
  • 0203933036 (ebook)
Subject(s): DDC classification:
  • 303.3/42 22
LOC classification:
  • HM1196 .S56 2011
Contents:
Understanding persuasion -- The study of persuasion -- The psychology of persuasion : basic concepts and principles -- Persuasion broadly considered -- The coactive approach -- Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Context for persuasion -- Going public : delivering a presentation that persuades -- Persuasive campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences : persuasion in social conflicts -- Leading social movements -- More about ethics.
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HM1196 .S56 2011 (Browse shelf(Opens below)) 1 Available 031148
Nairobi Campus General Circulation Non-fiction HM1196 .S56 2011 (Browse shelf(Opens below)) 2 Available 031149
Total holds: 0
Browsing Nairobi Campus shelves, Shelving location: General Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HM1126 .R43 2001 Reconciliation, justice, and coexistence : HM1126 .R43 2001 Reconciliation, justice, and coexistence : HM 1166 .E54 2011 Think communication / HM1196 .S56 2011 Persuasion in society / HM1206 .A43 2007 Human communication in society / HM1206 .M43 2008 The media and social theory / HM1206 .W43 2006 Theories of the information society /

Includes bibliographical references and index.

Understanding persuasion -- The study of persuasion -- The psychology of persuasion : basic concepts and principles -- Persuasion broadly considered -- The coactive approach -- Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Context for persuasion -- Going public : delivering a presentation that persuades -- Persuasive campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences : persuasion in social conflicts -- Leading social movements -- More about ethics.

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