Persuasion in society / (Record no. 40565)

MARC details
000 -LEADER
fixed length control field 02095cam a2200385 a 4500
001 - CONTROL NUMBER
control field 16446357
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20110603121139.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100903s2011 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010036213
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415965132 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415965136 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415965149 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415965144 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203933039 (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0203933036 (ebook)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn178206970
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- BAKER
-- YDXCP
-- BWX
-- CDX
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM1196
Item number .S56 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 303.3/42
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Simons, Herbert W.,
Dates associated with a name 1935-
245 10 - TITLE STATEMENT
Title Persuasion in society /
Statement of responsibility, etc Herbert W. Simons, Jean G. Jones.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 554 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Understanding persuasion -- The study of persuasion -- The psychology of persuasion : basic concepts and principles -- Persuasion broadly considered -- The coactive approach -- Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Context for persuasion -- Going public : delivering a presentation that persuades -- Persuasive campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences : persuasion in social conflicts -- Leading social movements -- More about ethics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Persuasion (Psychology)
General subdivision Social aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Persuasion (Rhetoric)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jones, Jean.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last borrowed Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 27/03/2012 purchase 17 2 HM1196 .S56 2011 031148 01/07/2019 1 27/03/2012 Book
    Library of Congress Classification     Non-fiction Nairobi Campus Nairobi Campus General Circulation 27/03/2012 purchase 16 1 HM1196 .S56 2011 031149 13/07/2016 2 27/03/2012 Book