Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from OpenLibrary

Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun.

By: Contributor(s): Material type: TextTextPublication details: London ; New York : Routledge, 2007.Description: xvi, 306 p. : ill. ; 24 cmISBN:
  • 041532825X (hard cover)
  • 9780415328258 (hard cover)
  • 0415328268 (soft cover)
  • 9780415328265 (soft cover)
Subject(s): LOC classification:
  • HD30.3 .R53 2007
Online resources:
Contents:
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
Item type: Book
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HD30.3 .R53 2007 (Browse shelf(Opens below)) 1 Available 019375
Total holds: 0
Browsing Bishop Okullu Memorial Library (Limuru Campus) shelves, Shelving location: General Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)
No cover image available No cover image available
HD30.3 .F37 1977 Communicating and organizing HD30.3 .L53 2004 Seeing is believing : HD30.3 .M63 2012 Organizational communication : HD30.3 .R53 2007 Essentials of corporate communication : HD30.3 .Z36 1981 Information, organization, and power : HD30.4 .C65 1995 Business research methods HD30.4 .E75 2008 Qualitative methods in business research /

Includes bibliographical references (p. [284]-301) and index.

Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.

There are no comments on this title.

to post a comment.
Share