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Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun.

By: Contributor(s): Material type: TextTextPublication details: London ; New York : Routledge, 2007.Description: xvi, 306 p. : ill. ; 24 cmISBN:
  • 041532825X (hard cover)
  • 9780415328258 (hard cover)
  • 0415328268 (soft cover)
  • 9780415328265 (soft cover)
Subject(s): LOC classification:
  • HD30.3 .R53 2007
Online resources:
Contents:
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HD30.3 .R53 2007 (Browse shelf(Opens below)) 1 Available 019375
Total holds: 0

Includes bibliographical references (p. [284]-301) and index.

Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.

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