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Consumer behavior : A European perspective / Michael R. Solomon et al.

By: Contributor(s): Material type: TextTextSeries: Enhanced media editionPublication details: Edinburgh Gate, England: Pearson Education limited, c2006.Edition: 3rd edDescription: xxv, 701p. : ill. ; 27 cmISBN:
  • 0132186942
Subject(s): LOC classification:
  • HF5415.32 .S65 2006
Contents:
Ch. 1. Consumers rule -- Ch. 2. Perception -- Ch. 3. Learning and memory -- Ch. 4. Motivation and values -- Ch. 5. The self -- Ch. 6. Personality and lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude change and interactive communications -- Ch. 9. Individual decision making -- Ch. 10. Buying and disposing -- Ch. 11. Group influence and opinion leadership -- Ch. 12. Organizational and household decision making -- Ch. 13. Income and social class -- Ch. 14. Ethnic, racial, and religious subcultures -- Ch. 15. Age subcultures -- Ch. 16. Cultural influences on consumer behavior -- Ch. 17. The creation and diffusion of global consumer culture.
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.32 .S65 2006 (Browse shelf(Opens below)) 1 Available 006776
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.32 .S65 2006 (Browse shelf(Opens below)) 2 Available 006777
Nairobi Campus General Circulation Non-fiction HF5415.32 .S65 2006 (Browse shelf(Opens below)) 3 Available 006778
Total holds: 0

Includes bibliographical references and indexes.

Ch. 1. Consumers rule -- Ch. 2. Perception -- Ch. 3. Learning and memory -- Ch. 4. Motivation and values -- Ch. 5. The self -- Ch. 6. Personality and lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude change and interactive communications -- Ch. 9. Individual decision making -- Ch. 10. Buying and disposing -- Ch. 11. Group influence and opinion leadership -- Ch. 12. Organizational and household decision making -- Ch. 13. Income and social class -- Ch. 14. Ethnic, racial, and religious subcultures -- Ch. 15. Age subcultures -- Ch. 16. Cultural influences on consumer behavior -- Ch. 17. The creation and diffusion of global consumer culture.

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