Consumer behavior :
Solomon, Michael R. et al.
Consumer behavior : A European perspective / Michael R. Solomon et al. - 3rd ed. - Edinburgh Gate, England: Pearson Education limited, c2006. - xxv, 701p. : ill. ; 27 cm. - Enhanced media edition .
Includes bibliographical references and indexes.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subcultures -- Age subcultures -- Cultural influences on consumer behavior -- The creation and diffusion of global consumer culture. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12. Ch. 13. Ch. 14. Ch. 15. Ch. 16. Ch. 17.
0132186942
2005056382
Consumer behavior.
HF5415.32 / .S65 2006
Consumer behavior : A European perspective / Michael R. Solomon et al. - 3rd ed. - Edinburgh Gate, England: Pearson Education limited, c2006. - xxv, 701p. : ill. ; 27 cm. - Enhanced media edition .
Includes bibliographical references and indexes.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subcultures -- Age subcultures -- Cultural influences on consumer behavior -- The creation and diffusion of global consumer culture. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12. Ch. 13. Ch. 14. Ch. 15. Ch. 16. Ch. 17.
0132186942
2005056382
Consumer behavior.
HF5415.32 / .S65 2006