Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.
Material type:
- 9780135009383
- 0135009383
- HF5823Â .W455 2009

Current library | Collection | Call number | Copy number | Status | Barcode | |
---|---|---|---|---|---|---|
Bishop Okullu Memorial Library (Limuru Campus) General Circulation | Non-fiction | HF5823 .W455 2009 (Browse shelf(Opens below)) | 1 | Available | 006770 | |
Bishop Okullu Memorial Library (Limuru Campus) General Circulation | Non-fiction | HF5823 .W455 2009 (Browse shelf(Opens below)) | 3 | Available | 006772 | |
Nairobi Campus General Circulation | Non-fiction | HF5823 .W455 2009 (Browse shelf(Opens below)) | 2 | Available | 006771 |
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HF5823 .K45 2008 Kleppner's advertising procedure / | HF5823 .K45 2008 Kleppner's advertising procedure / | HF5823 .W455 2009 Advertising : | HF5823 .W455 2009 Advertising : | HF5825 .B53 1997 The elements of copywriting : | HF5825 .M38 2009 Copywriting for the electronic media : | HF5825 .M38 2009 Copywriting for the electronic media : |
Previous editions had William Wells as first author.
Includes bibliographical references (p. 615-624) and index.
A passion for the business -- Introduction to advertising -- Advertising's role in marketing -- Advertising and society -- Principle : strategy is creative, too -- How advertising works -- The consumer audience -- Strategic research -- Strategic planning -- Practice : where are media heading? -- Media basics and print media -- Broadcast media -- Internet and nontraditional media -- Media planning and buying -- Principles : creativity and breakthrough advertising -- The creative side and message strategy -- Copywriting -- Design and production -- Principles : how to win the battle of the buzz -- Direct-response marketing -- Sales promotion, events, and sponsorships -- Public relations -- Special advertising campaigns -- Evaluation of effectiveness -- Appendix -- Glossary -- Credits -- Notes -- Index.
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