Advertising : (Record no. 34753)

MARC details
000 -LEADER
fixed length control field 02643cam a2200421 a 4500
001 - CONTROL NUMBER
control field 173182425
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20081016150626.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070910s2009 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007036863
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780135009383
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135009383
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)173182425
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- BTCTA
-- C#P
-- BWX
-- YDXCP
-- STJ
-- OCLCG
-- NYP
049 ## - LOCAL HOLDINGS (OCLC)
Holding library NYPP
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .W455 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst)
245 10 - TITLE STATEMENT
Title Advertising :
Remainder of title principles & practice /
Statement of responsibility, etc Sandra Moriarty, Nancy Mitchell, William Wells.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson Prentice Hall,
Date of publication, distribution, etc c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xlvi, 640 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 29 cm.
500 ## - GENERAL NOTE
General note Previous editions had William Wells as first author.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 615-624) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note A passion for the business -- Introduction to advertising -- Advertising's role in marketing -- Advertising and society -- Principle : strategy is creative, too -- How advertising works -- The consumer audience -- Strategic research -- Strategic planning -- Practice : where are media heading? -- Media basics and print media -- Broadcast media -- Internet and nontraditional media -- Media planning and buying -- Principles : creativity and breakthrough advertising -- The creative side and message strategy -- Copywriting -- Design and production -- Principles : how to win the battle of the buzz -- Direct-response marketing -- Sales promotion, events, and sponsorships -- Public relations -- Special advertising campaigns -- Evaluation of effectiveness -- Appendix -- Glossary -- Credits -- Notes -- Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wells, William,
Dates associated with a name 1926-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mitchell, Nancy,
Dates associated with a name 1950-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wells, William,
Dates associated with a name 1926-
Title of a work Advertising.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a .b97096313
946 ## - LOCAL PROCESSING INFORMATION (OCLC)
a m
949 #1 - LOCAL PROCESSING INFORMATION (OCLC)
a *R-SIBL HF5823 .W455 2009
i 33433084822521
l bo
s -
t 002
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last borrowed Copy number Price effective from Koha item type Date last seen
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 03/06/2009 Purchase 39 2 HF5823 .W455 2009 006770 27/02/2023 1 03/06/2009 Book  
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 03/06/2009 Purchase 38 1 HF5823 .W455 2009 006772 06/05/2024 3 03/06/2009 Book 22/05/2024
    Library of Congress Classification     Non-fiction Nairobi Campus Nairobi Campus General Circulation 03/06/2009 Purchase 61 4 HF5823 .W455 2009 006771 30/05/2019 2 03/06/2009 Book