Marketing research: an applied approach Naresh K Malhotra

By:

Malhotra, Naresh K

Contributor(s):

Birks David F

Publication details: Financial Times Prentice Hall, c2007 HarlowEdition: 3rd European EditionDescription: xxi, 835 p. ; ill. ; 26.5 cm. +1 computer laser optical disc (CD-ROM)ISBN:

9780273706892

LOC classification:

HF5415.2 .M35 2007

Item type:

Book

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Holdings
Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation	Non-fiction	HF5415.2 .M35 2007 (Browse shelf(Opens below))		2	Available	008182
Bishop Okullu Memorial Library (Limuru Campus) General Circulation	Non-fiction	HF5415.2 .M35 2007 (Browse shelf(Opens below))		3	Available	008183
Bishop Okullu Memorial Library (Limuru Campus) Multimedia	Non-fiction	HF5415.2 .M35 2007 (Browse shelf(Opens below))	CD	1	Not For Loan	042375
Bishop Okullu Memorial Library (Limuru Campus) Multimedia	Non-fiction	HF5415.2 .M35 2007 (Browse shelf(Opens below))	CD	2	Not For Loan	042376
Nairobi Campus General Circulation	Non-fiction	HF5415.2 .M35 2007 (Browse shelf(Opens below))		1	Available	008181
Nairobi Campus Multimedia	Non-fiction	HF5415.2 .M35 2007 (Browse shelf(Opens below))	CD	3	Not For Loan	042377

Total holds: 0

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Previous	HF5415.2 .D55 1993 Essentials of marketing research /	HF 5415.2 .K4T58 2008 Principles of marketing :	HF5415.2 .M35 2007 Marketing research:	HF5415.2 .M35 2007 Marketing research:	HF5415.2 .M38 2006 The market research toolbox :	HF5415.2 .M3827 2009 The practice of market research :	HF5415.2 .M3827 2009 The practice of market research :	Next

Includes bibliographical references and index

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