Marketing research: (Record no. 34705)

MARC details
000 -LEADER
fixed length control field 00591 a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090625t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273706892
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .M35 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 ## - TITLE STATEMENT
Title Marketing research:
Remainder of title an applied approach
Statement of responsibility, etc Naresh K Malhotra
250 ## - EDITION STATEMENT
Edition statement 3rd European Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Financial Times Prentice Hall,
Date of publication, distribution, etc c2007
Place of publication, distribution, etc Harlow
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 835 p. ;
Other physical details ill. ;
Dimensions 26.5 cm. +1 computer laser optical disc (CD-ROM)
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Birks David F.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last borrowed Copy number Price effective from Koha item type Serial Enumeration / chronology
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 25/06/2009 Purchase 13   HF5415.2 .M35 2007 008182 29/06/2017 2 25/06/2009 Book  
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 25/06/2009 Purchase 8 1 HF5415.2 .M35 2007 008183 26/01/2015 3 25/06/2009 Book  
    Library of Congress Classification   Not For Loan Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) Multimedia 11/02/2015 Purchase     HF5415.2 .M35 2007 042375   1 11/02/2015 Book CD
    Library of Congress Classification   Not For Loan Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) Multimedia 11/02/2015 Purchase     HF5415.2 .M35 2007 042376   2 11/02/2015 Book CD
    Library of Congress Classification     Non-fiction Nairobi Campus Nairobi Campus General Circulation 25/06/2009 Purchase 34 1 HF5415.2 .M35 2007 008181 05/10/2016 1 25/06/2009 Book  
    Library of Congress Classification   Not For Loan Non-fiction Nairobi Campus Nairobi Campus Multimedia 11/02/2015 Purchase     HF5415.2 .M35 2007 042377   3 11/02/2015 Book CD