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Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2008.Edition: 7th edDescription: vii, 632 p. : ill. ; 23 cmISBN: - 0132345544
- Nonprofit organizations -- Marketing
- Financial Management -- United States -- case studies
- Marketing of Health Services -- United States -- case studies
- Organizations, Nonprofit -- United States -- case studies
- Social Control, Formal -- United States -- case studies
- Public Relations
- Planning Techniques
- HF5415Â .K6312 2008
Book
| Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Bishop Okullu Memorial Library (Limuru Campus) General Circulation | Non-fiction | HF5415 .K6312 2008 (Browse shelf(Opens below)) | Available | 000180 |
Total holds: 0
Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991.
Includes indexes.
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