Strategic marketing for nonprofit organizations /

Andreasen, Alan R., 1934-

Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, 2008. - vii, 632 p. : ill. ; 23 cm.

Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991. Includes indexes.

0132345544

95040725


Nonprofit organizations--Marketing.
Financial Management--case studies.--United States
Marketing of Health Services--case studies.--United States
Organizations, Nonprofit--case studies--United States
Social Control, Formal--case studies.--United States
Public Relations.
Planning Techniques.

HF5415 / .K6312 2008