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The market research toolbox : a concise guide for beginners / Edward F. McQuarrie.

By: Material type: TextTextPublication details: Thousand, Oaks, Calif. : Sage Publications, c2006.Edition: 2nd edDescription: xvi, 205 p. ; 24 cmISBN:
  • 1412913187 (cloth)
  • 1412913195 (pbk.)
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .M38 2006
Online resources:
Item type: Book
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Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.2 .M38 2006 (Browse shelf(Opens below)) 1 Available 018276
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HF 5415.2 .K4T58 2008 Principles of marketing : HF5415.2 .M35 2007 Marketing research: HF5415.2 .M35 2007 Marketing research: HF5415.2 .M38 2006 The market research toolbox : HF5415.2 .M3827 2009 The practice of market research : HF5415.2 .M3827 2009 The practice of market research : HF5415.2.N37 2003 Marketing research:

Includes bibliographical references and index.

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