The market research toolbox : (Record no. 1555)

MARC details
000 -LEADER
fixed length control field 01419cam a22003254a 4500
001 - CONTROL NUMBER
control field 13892709
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20070725154111.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050308s2006 cau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005006695
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412913187 (cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412913195 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .M38 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McQuarrie, Edward F.
245 14 - TITLE STATEMENT
Title The market research toolbox :
Remainder of title a concise guide for beginners /
Statement of responsibility, etc Edward F. McQuarrie.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand, Oaks, Calif. :
Name of publisher, distributor, etc Sage Publications,
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 205 p. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Methodology.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip059/2005006695.html">http://www.loc.gov/catdir/toc/ecip059/2005006695.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0658/2005006695-d.html">http://www.loc.gov/catdir/enhancements/fy0658/2005006695-d.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0734/2005006695-b.html">http://www.loc.gov/catdir/enhancements/fy0734/2005006695-b.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last borrowed Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 02/03/2010 purchase 2 1 HF5415.2 .M38 2006 018276 27/09/2021 1 02/03/2010 Book