International marketing strategy : (Record no. 58257)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00823 a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230124b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473723702 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 .P49 |
| Item number | D66 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doole, Isobel |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing strategy : |
| Remainder of title | analysis, development and implementation /|c |
| Statement of responsibility, etc | Isobel Doole, Robin Lowe and Alexandra Kenyon, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Cengage Learning |
| Date of publication, distribution, etc | 2016. |
| Place of publication, distribution, etc | Australia ; |
| -- | [New York] : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 445 p. : |
| Other physical details | col. ill., col. map ; |
| Dimensions | 28 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| General subdivision | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| Form subdivision | Case studies |
| General subdivision | Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | International marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lowe, Robin, |
| Dates associated with a name | 1945- |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kenyon, Alexandra |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | General Circulation | 24/01/2023 | PURCHASE | 2543.10 | HF1416 .P49 D66 2016 | 069515 | 1 | 24/01/2023 | Book | ||||
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | General Circulation | 24/01/2023 | PURCHASE | 2543.10 | HF1416 .P49 D66 2016 | 069516 | 2 | 24/01/2023 | Book |