International marketing strategy : analysis, development and implementation /|c

Doole, Isobel

International marketing strategy : analysis, development and implementation /|c Isobel Doole, Robin Lowe and Alexandra Kenyon, - 7th ed. - Australia ; [New York] : Cengage Learning 2016. - xxvi, 445 p. : col. ill., col. map ; 28 cm

Includes bibliographical references and index

9781473723702


Export marketing--Management
Export marketing--Management--Case studies

International marketing

HF1416 .P49 / D66 2016