An Assessment of Print Newspaper Advertising influence on Company Performance: (Record no. 54469)

MARC details
000 -LEADER
fixed length control field 00648nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190729b ||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number THE HF5823
Item number .K33 2015
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kaburu, Pressy Nkirote
245 ## - TITLE STATEMENT
Title An Assessment of Print Newspaper Advertising influence on Company Performance:
Remainder of title A case of Fast Moving Consumer Goods Industry within Nairobi County
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Limuru
Name of publisher, distributor, etc St. Paul's University
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Extent Xiii, 81 p.;
Dimensions 30 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising Budgets
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Measurability Frameworks
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Spatial Reach
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Message Decay
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kinyanjui, Wanjiku Ng'ang'a
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Thesis
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Price effective from Koha item type
    Library of Congress Classification   Not For Loan Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) Special Collection 29/07/2019   THE HF5823 .K33 2015 061597 29/07/2019 Thesis