An Assessment of Print Newspaper Advertising influence on Company Performance:
Kaburu, Pressy Nkirote
An Assessment of Print Newspaper Advertising influence on Company Performance: A case of Fast Moving Consumer Goods Industry within Nairobi County - Limuru St. Paul's University 2015 - Xiii, 81 p.; 30 cm.
Advertising Budgets
Measurability Frameworks
Spatial Reach
Message Decay
THE HF5823 / .K33 2015
An Assessment of Print Newspaper Advertising influence on Company Performance: A case of Fast Moving Consumer Goods Industry within Nairobi County - Limuru St. Paul's University 2015 - Xiii, 81 p.; 30 cm.
Advertising Budgets
Measurability Frameworks
Spatial Reach
Message Decay
THE HF5823 / .K33 2015