Basic marketing :| (Record no. 50948)

MARC details
000 -LEADER
fixed length control field 00690nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170703b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256030197
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M33 1984
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome (Edmund Jerome)
245 ## - TITLE STATEMENT
Title Basic marketing :|
Remainder of title a managerial approach /
Statement of responsibility, etc E. Jerome McCarthy, William D. Perreault, Jr
250 ## - EDITION STATEMENT
Edition statement 8th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Homewood, Ill. :
Name of publisher, distributor, etc R.D. Irwin,
Date of publication, distribution, etc 1984
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 841 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 25 cm
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Irwin series in marketing
500 ## - GENERAL NOTE
General note Includes bibliographical references and indexes
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Perreault, William D.,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 03/07/2017 Donations- BFA 3500.00   HF5415.13 .M33 1984 054175 1 03/07/2017 Book