Basic marketing :|
McCarthy, E. Jerome (Edmund Jerome)
Basic marketing :| a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr - 8th ed - Homewood, Ill. : R.D. Irwin, 1984 - xvii, 841 p. : ill. (chiefly col.) ; 25 cm - Irwin series in marketing .
Includes bibliographical references and indexes
0256030197
Marketing --Management
HF5415.13 / .M33 1984
Basic marketing :| a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr - 8th ed - Homewood, Ill. : R.D. Irwin, 1984 - xvii, 841 p. : ill. (chiefly col.) ; 25 cm - Irwin series in marketing .
Includes bibliographical references and indexes
0256030197
Marketing --Management
HF5415.13 / .M33 1984