The copywriter's handbook : (Record no. 48482)
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000 -LEADER | |
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fixed length control field | 00993cam a2200277 a 4500 |
001 - CONTROL NUMBER | |
control field | 1510126 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | 0 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170207152729.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 890829r19901985nyu b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780805011944 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | spu |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | REF HF 5825 |
Item number | .B55 1990 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Bly, Robert W. |
245 14 - TITLE STATEMENT | |
Title | The copywriter's handbook : |
Remainder of title | a step-by-step guide to writing copy that sells / |
Statement of responsibility, etc | Robert W. Bly. |
250 ## - EDITION STATEMENT | |
Edition statement | 1st Owl book ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | Holt, |
Date of publication, distribution, etc | 1990. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xi, 351 p. ; |
Dimensions | 21 cm. |
500 ## - GENERAL NOTE | |
General note | "An Owl book." |
500 ## - GENERAL NOTE | |
General note | Reprint. Originally published: New York : Dodd, Mead, c1985. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (p. 343-346) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising copy. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Business writing. |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Contributor biographical information |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/bios/hol056/89038564.html">http://www.loc.gov/catdir/bios/hol056/89038564.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Publisher description |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/hol054/89038564.html">http://www.loc.gov/catdir/description/hol054/89038564.html</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Copy number | Price effective from | Koha item type |
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Library of Congress Classification | Non-fiction | Nairobi Campus | Nairobi Campus | General Circulation | 07/02/2017 | Donation-BFA | 500.00 | REF HF 5825 .B55 1990 | 050280 | 1 | 07/02/2017 | Book |