The copywriter's handbook :
Bly, Robert W.
The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly. - 1st Owl book ed. - New York : Holt, 1990. - xi, 351 p. ; 21 cm.
"An Owl book." Reprint. Originally published: New York : Dodd, Mead, c1985.
Includes bibliographical references (p. 343-346) and index.
9780805011944
Advertising copy.
Business writing.
REF HF 5825 / .B55 1990
The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly. - 1st Owl book ed. - New York : Holt, 1990. - xi, 351 p. ; 21 cm.
"An Owl book." Reprint. Originally published: New York : Dodd, Mead, c1985.
Includes bibliographical references (p. 343-346) and index.
9780805011944
Advertising copy.
Business writing.
REF HF 5825 / .B55 1990