Principles of marketing / (Record no. 47191)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00687nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161111b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780135084571 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K68 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong, Peggy H. Cunningham, Valerie Trifts |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th Canadian Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Toronto : |
| Name of publisher, distributor, etc | Pearson Canada, |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 642, [97] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cunningham, Peggy H. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trifts, Valerie |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Nairobi Campus | Nairobi Campus | General Circulation | 11/11/2016 | Donations | 1500.00 | 21 | 1 | HF5415 .K68 2011 | 048409 | 19/06/2025 | 13/06/2025 | 1 | 11/11/2016 | Book | |||||
| Library of Congress Classification | Non-fiction | Nairobi Campus | Nairobi Campus | General Circulation | 25/04/2017 | Donation-BFA | 4000.00 | 5 | 1 | HF5415 .K68 2011 | 052865 | 03/07/2018 | 03/07/2018 | 25/04/2017 | Book | 04/08/2018 |