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Principles of marketing /

Kotler, Philip

Principles of marketing / Philip Kotler, Gary Armstrong, Peggy H. Cunningham, Valerie Trifts - 8th Canadian Edition - Toronto : Pearson Canada, 2011 - xxi, 642, [97] p. : col. ill. ; 29 cm

Includes bibliographical references and index

ISBN: 9780135084571

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K68 2011

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