Essentials of marketing research / (Record no. 46760)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00737 a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160901123103.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160901b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071318372 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .E89 2013 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing research / |
| Statement of responsibility, etc | by Joseph, F. Hair, Mary Wolfinbarger Celsi, David, J. Ortinau and Robert P. Bush. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin; |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 414 p. : |
| Other physical details | ill ; |
| Dimensions | 26 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 386-389) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Celsi, Mary Wolfinbarger. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortinau, David J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Robert P. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | General Circulation | 01/09/2016 | Purchase | 2907.80 | 3 | HF5415.2 .E89 2013 | 047414 | 24/03/2022 | 2 | 01/09/2016 | Book | 2 | |||||
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | General Circulation | 01/09/2016 | Purchase | 2907.80 | HF5415.2 .E89 2013 | 047415 | 3 | 01/09/2016 | Book | ||||||||
| Library of Congress Classification | Non-fiction | Nairobi Campus | Nairobi Campus | General Circulation | 01/09/2016 | Purchase | 2907.80 | 7 | HF5415.2 .E89 2013 | 047413 | 19/10/2023 | 14/10/2023 | 1 | 01/09/2016 | Book | |||||
| Library of Congress Classification | Non-fiction | Nairobi Campus | Nairobi Campus | General Circulation | 01/09/2016 | Purchase | 2907.80 | 15 | HF5415.2 .E89 2013 | 047416 | 02/10/2024 | 30/09/2024 | 4 | 01/09/2016 | Book | 3 | ||||
| Library of Congress Classification | Non-fiction | Nairobi Campus | Nairobi Campus | General Circulation | 01/09/2016 | Purchase | 2907.80 | 9 | HF5415.2 .E89 2013 | 047417 | 17/07/2020 | 5 | 01/09/2016 | Book | 1 | |||||
| Library of Congress Classification | Non-fiction | Nakuru Campus | Nakuru Campus | General Circulation | 01/09/2016 | Purchase | 2907.80 | 2 | HF5415.2 .E89 2013 | 047418 | 05/07/2018 | 6 | 01/09/2016 | Book | ||||||
| Library of Congress Classification | Non-fiction | Nakuru Campus | Nakuru Campus | General Circulation | 01/09/2016 | Purchase | 2907.80 | 3 | HF5415.2 .E89 2013 | 047419 | 01/10/2019 | 7 | 01/09/2016 | Book |