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Essentials of marketing research /

Essentials of marketing research / by Joseph, F. Hair, Mary Wolfinbarger Celsi, David, J. Ortinau and Robert P. Bush. - 3rd ed. - Boston : McGraw-Hill/Irwin; c2013. - xviii, 414 p. : ill ; 26 cm

Includes bibliographical references (p. 386-389) and index

ISBN: 9780071318372

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .E89 2013

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