Understanding mass communication : (Record no. 36874)

MARC details
000 -LEADER
fixed length control field 01150cam a2200277 a 4500
001 - CONTROL NUMBER
control field 1146777
005 - DATE AND TIME OF LATEST TRANSACTION
control field 19981005142334.9
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960305s1996 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95076935
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0395764920 (examination copy)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0395746817 (student text)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90
Item number .D44 1996
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name DeFleur, Melvin L.
Fuller form of name (Melvin Lawrence),
Dates associated with a name 1923-
245 10 - TITLE STATEMENT
Title Understanding mass communication :
Remainder of title a liberal arts perspective /
Statement of responsibility, etc Melvin L. DeFleur, Everette E. Dennis.
250 ## - EDITION STATEMENT
Edition statement Updated 1996 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Houghton Mifflin,
Date of publication, distribution, etc c1996.
300 ## - PHYSICAL DESCRIPTION
Extent x, 646 p. :
Other physical details ill. (some col.) ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dennis, Everette E.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e opcn
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date last borrowed Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 11/06/2010 Purchase 15 1 P90 .D44 1996 019891 26/02/2018 09/02/2018 09/02/2018 1 11/06/2010 Book