Understanding mass communication :
DeFleur, Melvin L. 1923-
Understanding mass communication : a liberal arts perspective / Melvin L. DeFleur, Everette E. Dennis. - Updated 1996 ed. - Boston : Houghton Mifflin, c1996. - x, 646 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.
0395764920 (examination copy) 0395746817 (student text)
95076935
Mass media.
P90 / .D44 1996
Understanding mass communication : a liberal arts perspective / Melvin L. DeFleur, Everette E. Dennis. - Updated 1996 ed. - Boston : Houghton Mifflin, c1996. - x, 646 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.
0395764920 (examination copy) 0395746817 (student text)
95076935
Mass media.
P90 / .D44 1996