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Effect of Service Quality Differentiation Strategy on Customer Loyalty among Commercial Banks in Nakuru Town, Kenya

Kabaa, Grace

Effect of Service Quality Differentiation Strategy on Customer Loyalty among Commercial Banks in Nakuru Town, Kenya - Lumuru St. Paul's University 2019 - Xiii, 69 p.; 30 cm.

Includes Bibliographical References

Subjects--Topical Terms:
Customer Loyalty
Interaction Quality
Empathy Levels
Service Reliability

LC Class. No.: THE HG3284 / .K33 2019

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