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Influence of Relationship Marketing Practices on the Performance of Commercial Banks in Kenya: A case Study of Equity Bank, Kenya

Mutuku, Alex

Influence of Relationship Marketing Practices on the Performance of Commercial Banks in Kenya: A case Study of Equity Bank, Kenya - Limuru St. Paul's Universirty 2016 - Xi, 70 p.; 30 cm.

Includes bibliographical references

Subjects--Topical Terms:
Relationship marketing.
Customer services
Service Differentiation
Service Quality

LC Class. No.: THE HF5415 / .M88 2016

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