Stategy :
Ketchen J. David
Stategy : 2008-2009 / David J. Ketchen Jr, [et al..] - Boston : McGraw-Hill/Irwin, c2009 - 319p. col. ill. ; 26 cm.
Includes bibliographical references and indexes.
Strategic management : creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets : moving beyond a firm's tangible resources -- Business-level strategy : creating and sustaining competitive advantages -- Corporate-level strategy : creating value through diversification -- International strategy : creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership : creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Analyzing strategic management cases.
9780073381213 (pbk. : alk. paper)
2007034062
Strategic planning.
HD30.28 / .D47 2009
658.4/012
Stategy : 2008-2009 / David J. Ketchen Jr, [et al..] - Boston : McGraw-Hill/Irwin, c2009 - 319p. col. ill. ; 26 cm.
Includes bibliographical references and indexes.
Strategic management : creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets : moving beyond a firm's tangible resources -- Business-level strategy : creating and sustaining competitive advantages -- Corporate-level strategy : creating value through diversification -- International strategy : creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership : creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Analyzing strategic management cases.
9780073381213 (pbk. : alk. paper)
2007034062
Strategic planning.
HD30.28 / .D47 2009
658.4/012