Persuasive communication /

Bettinghaus, Erwin Paul, 1930-

Persuasive communication / Erwin P. Bettinghaus, Michael J. Cody. - 5th ed. - Fort Worth : Harcourt Brace College Publishers, c1994. - x, 406 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

0030553520 (pbk.)

93077630


Persuasion (Psychology)

BF637.P4 / B48 1994