Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from OpenLibrary

Dynamics of mass communication : media in transition / Joseph Dominick.

By: Material type: TextPublication details: New York : McGraw-Hill Higher Education, c2011.Edition: 11th edDescription: xxiii, 482 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9780073378886 (alk. paper)
  • 0073378887 (alk. paper)
Subject(s): DDC classification:
  • 302.23 22
LOC classification:
  • P90 .D59 2011
Contents:
The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
Item type: Book
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction P90 .D59 2011 (Browse shelf(Opens below)) 1 Available 060254
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction P90 .D59 2011 (Browse shelf(Opens below)) 1 Available 060255
Total holds: 0

Browsing Bishop Okullu Memorial Library (Limuru Campus) shelves,Shelving location: General Circulation,Collection: Non-fiction Close shelf browser (Hides shelf browser)

Includes bibliographical references and index.

The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.

There are no comments on this title.

to post a comment.
Share