Dynamics of mass communication : (Record no. 53612)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01706cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15995920 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180918143659.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091124s2011 nyub b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009048218 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073378886 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073378887 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90 |
| Item number | .D59 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dominick, Joseph R. |
| 245 10 - TITLE STATEMENT | |
| Title | Dynamics of mass communication : |
| Remainder of title | media in transition / |
| Statement of responsibility, etc | Joseph Dominick. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill Higher Education, |
| Date of publication, distribution, etc | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 482 p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | General Circulation | 18/09/2018 | donation-BFA | 2030.00 | 5 | P90 .D59 2011 | 060254 | 06/10/2021 | 1 | 18/09/2018 | Book | ||||
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | General Circulation | 18/09/2018 | donation-BFA | 2030.00 | P90 .D59 2011 | 060255 | 1 | 18/09/2018 | Book |