Digital Marketing Strategies and Competitiveness of Selected Online Marketplace Players in Kenya (Record no. 60310)

MARC details
000 -LEADER
fixed length control field 00946nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260330134105.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260330b |||||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency SPU
Transcribing agency SPU
Modifying agency dwaswala
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number THE HF5548.3
Item number .N48 2025
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ngundo, Mercy Wanjiru
245 ## - TITLE STATEMENT
Title Digital Marketing Strategies and Competitiveness of Selected Online Marketplace Players in Kenya
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Limuru, Kenya:
Name of publisher, distributor, etc St. Paul's University,
Date of publication, distribution, etc 2025.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 186p.;
Other physical details ill.
Dimensions 30cm.
500 ## - GENERAL NOTE
General note A Thesis Submitted to the School of Business and Leadership Studies in Partial Fulfilment of the Requirements for the Award of Degree of Doctor of Philosophy in Business Administration
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic commerce
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Competition
General subdivision Economic aspects
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kinyanjui, Wanjiku N.
Relator term Supervisor
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mwangi, Julius Kahuthia
Relator term Supervisor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Thesis
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Not For Loan Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) Special Collection 30/03/2026 Donation   THE HF5548.3 .N48 2025 072466 30/03/2026 30/03/2026 Thesis