Digital Marketing Strategies and Competitiveness of Selected Online Marketplace Players in Kenya
Ngundo, Mercy Wanjiru
Digital Marketing Strategies and Competitiveness of Selected Online Marketplace Players in Kenya - Limuru, Kenya: St. Paul's University, 2025. - xiv, 186p.; ill. 30cm.
A Thesis Submitted to the School of Business and Leadership Studies in Partial Fulfilment of the Requirements for the Award of Degree of Doctor of Philosophy in Business Administration
Electronic commerce
Internet marketing
Consumer behavior
Competition--Economic aspects
THE HF5548.3 / .N48 2025
Digital Marketing Strategies and Competitiveness of Selected Online Marketplace Players in Kenya - Limuru, Kenya: St. Paul's University, 2025. - xiv, 186p.; ill. 30cm.
A Thesis Submitted to the School of Business and Leadership Studies in Partial Fulfilment of the Requirements for the Award of Degree of Doctor of Philosophy in Business Administration
Electronic commerce
Internet marketing
Consumer behavior
Competition--Economic aspects
THE HF5548.3 / .N48 2025