Contemporary advertising / (Record no. 49506)

MARC details
000 -LEADER
fixed length control field 00711cam a22002654a 4500
001 - CONTROL NUMBER
control field 13336177
003 - CONTROL NUMBER IDENTIFIER
control field 0
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170317161729.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030908s2004 maua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003065006
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780072883923
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072537728
040 ## - CATALOGING SOURCE
Transcribing agency SPU
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .B62 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
245 10 - TITLE STATEMENT
Title Contemporary advertising /
Statement of responsibility, etc William F. Arens.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xlii, 617, [62] p. :
Other physical details ill. (some col.) ;
Dimensions 28 cm. +
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Nairobi Campus Nairobi Campus General Circulation 17/03/2017 Donation-BFA 1000.00 1 HF5821 .B62 2004 051958 03/09/2018 1 17/03/2017 Book
    Library of Congress Classification     Non-fiction Nairobi Campus Nairobi Campus General Circulation 25/04/2017 Donation-BFA 4000.00   HF5821 .B62 2004 052863     25/04/2017 Book