Contemporary advertising /

Arens, William F.

Contemporary advertising / William F. Arens. - 9th ed. - Boston : McGraw-Hill/Irwin, c2004. - xlii, 617, [62] p. : ill. (some col.) ; 28 cm. + - McGraw-Hill/Irwin series in marketing .

Includes index.

9780072883923 0072537728

2003065006


Advertising.

HF5821 / .B62 2004