Marketing research : (Record no. 47263)

MARC details
000 -LEADER
fixed length control field 00765nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161116b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071195447
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .H35 2003
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.
245 ## - TITLE STATEMENT
Title Marketing research :
Remainder of title within a changing information environment /
Statement of responsibility, etc Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
250 ## - EDITION STATEMENT
Edition statement 2nd ed., International ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 720 p. :
Other physical details ill. ;
Dimensions 27 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title 440_0 |a McGraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bush, Robert P.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ortinau, David J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Nairobi Campus Nairobi Campus General Circulation 16/11/2016 Donations 1000.00 HF5415.2 .H35 2003 048454 1 16/11/2016 Book