Marketing research :
Hair, Joseph F.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 2nd ed., International ed. - Boston : McGraw-Hill/Irwin, 2003. - xxiii, 720 p. : ill. ; 27 cm. - 440_0 |a McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
9780071195447
Marketing research.
HF5415.2 / .H35 2003
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 2nd ed., International ed. - Boston : McGraw-Hill/Irwin, 2003. - xxiii, 720 p. : ill. ; 27 cm. - 440_0 |a McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
9780071195447
Marketing research.
HF5415.2 / .H35 2003