Marketing management and strategy (Record no. 34744)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00571 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090625t xxu||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .D753 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doyle, Peter |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management and strategy |
| Statement of responsibility, etc | Peter Doyle and Philip Stern |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Prentice Hall (Financial Times) |
| Date of publication, distribution, etc | 2006 |
| Place of publication, distribution, etc | New York |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 446 p. ; |
| Other physical details | col. ill. ; |
| Dimensions | 26.5 cm. |
| 500 ## - GENERAL NOTE | |
| General note | includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stern, Philip |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | General Circulation | 25/06/2009 | Purchase | 17 | 3 | HF5415 .D753 2006 | 008190 | 11/07/2024 | 02/07/2024 | 1 | 25/06/2009 | Book | ||||
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | General Circulation | 25/06/2009 | Purchase | 21 | 1 | HF5415 .D753 2006 | 008192 | 25/07/2025 | 09/07/2025 | 3 | 25/06/2009 | Book |