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Marketing management and strategy

Doyle, Peter

Marketing management and strategy Peter Doyle and Philip Stern - 4th ed - New York Prentice Hall (Financial Times) 2006 - xii, 446 p. ; col. ill. ; 26.5 cm.

includes bibliographical references and index

Subjects--Topical Terms:
Marketing
Marketing management

LC Class. No.: HF5415 / .D753 2006

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