| 000 | 00833nam a22002417a 4500 | ||
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| 005 | 20250725102435.0 | ||
| 008 | 250725b |||||||| |||| 00| 0 eng d | ||
| 050 |
_aTHE HF5415 _b.G58 2024 |
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| 100 | _aGithaiga, Joy Wanja | ||
| 245 | _aThe use of TikTok for consumer engagement by select beverage companies in Nairobi / | ||
| 260 |
_aLimuru, Kenya: _bSt. Paul's University, _c2024. |
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| 300 |
_axiii, 102 p. ; _b30cm. |
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| 521 | _aIncludes bibliographical references | ||
| 650 |
_aSocial media _xMarketing |
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| 650 | _aInternet marketing | ||
| 650 | _aConsumer behavior | ||
| 650 | _aTikTok (Social media platform) | ||
| 650 |
_aBeverage industry _xMarketing |
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| 700 |
_aNdavula, John _eDr. |
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| 700 |
_aNdeta, Wnnie _eDr. |
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| 856 | _uhttps://repository.spu.ac.ke/xmlui/handle/123456789/5956 | ||
| 942 |
_2lcc _cTHES |
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| 999 |
_c59835 _d59835 |
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