000 00823 a2200217 4500
008 230124b ||||| |||| 00| 0 eng d
020 _a9781473723702
050 _aHF1416 .P49
_bD66 2016
100 _aDoole, Isobel
245 _aInternational marketing strategy :
_banalysis, development and implementation /|c
_cIsobel Doole, Robin Lowe and Alexandra Kenyon,
250 _a7th ed.
260 _bCengage Learning
_c2016.
_aAustralia ;
_a[New York] :
300 _axxvi, 445 p. :
_bcol. ill., col. map ;
_c28 cm
500 _aIncludes bibliographical references and index
650 _aExport marketing
_xManagement
650 _aExport marketing
_vCase studies
_xManagement
653 _aInternational marketing
700 _aLowe, Robin,
_d1945-
700 _aKenyon, Alexandra
942 _cBK
_2lcc
999 _c58257
_d58257