000 | 00823 a2200217 4500 | ||
---|---|---|---|
008 | 230124b ||||| |||| 00| 0 eng d | ||
020 | _a9781473723702 | ||
050 |
_aHF1416 .P49 _bD66 2016 |
||
100 | _aDoole, Isobel | ||
245 |
_aInternational marketing strategy : _banalysis, development and implementation /|c _cIsobel Doole, Robin Lowe and Alexandra Kenyon, |
||
250 | _a7th ed. | ||
260 |
_bCengage Learning _c2016. _aAustralia ; _a[New York] : |
||
300 |
_axxvi, 445 p. : _bcol. ill., col. map ; _c28 cm |
||
500 | _aIncludes bibliographical references and index | ||
650 |
_aExport marketing _xManagement |
||
650 |
_aExport marketing _vCase studies _xManagement |
||
653 | _aInternational marketing | ||
700 |
_aLowe, Robin, _d1945- |
||
700 | _aKenyon, Alexandra | ||
942 |
_cBK _2lcc |
||
999 |
_c58257 _d58257 |